Juan Aguilar
Hybrid creative working between concept + culture + craft 👋🏼
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Spotify

Spotify Australia wanted to use existing users to get more Student Premium sign-ups.

We created the Spotify Student Store, stocked with everything needed to survive university life: giant Nutella jars, music festival tickets, food delivery vouchers, & entry to exclusive Spotify concerts.

But we know students are tight on cash, so everything in the store is completely free. The items were redeemed by credits earned from signing up for premium and referring friends.

Shout out to the student who referred 117 of their friends, sorry for thinking you were a bot.

Created at The Royals

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Spotify
Student Store

Spotify Australia wanted to leverage their existing users to get more students to sign up to Student Premium.

We created the Spotify Student Store, an online shop stocked with everything needed to survive university life: giant Nutella jars, music festival tickets, food delivery vouchers, & entry to exclusive Spotify concerts.

But we know students are tight on cash so everything in the store is completely free, the currency was clout. Each item could be redeemed by signing up for premium or referring your friends.

Shout out to the person who referred 117 of their friends, sorry for thinking you were a bot.

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Made at The Royals with:

Nick Cummins, CCO
Lewis Farrar, Senior Copywriter
Juan Aguilar, Senior Art Director