CNN+
CNN was getting into the streaming wars.
With an unparalleled nonfiction library of films and shows, CNN+ was much more than news. So we subverted another staple of journalism, taking over a newsstand in the heart of NYC.
Instead of newspapers and magazines, our stand hawked streaming magazines and was filled with products based on show genres: News, Food & Travel, History, Pop Culture, and Crime.
Luckily for us, CNN+ shut down before our spots even aired.
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Made at FIG with:
Mark Figulio, Founder
Scott Vitrone, CCO
Howard Finklestein, GCD
Ross Fletcher, GCD
Juan Aguilar, Senior Art Director
Eddie Tomaselli, Copywriter
Custom nonfiction products and posters designed by 🙋🏽