The Makers Lab is an integrated production facility based in Miami FL. I built a clean & dynamic brand identity that could serve as a platform to highlight their content, with a wink to their lively personality.
Constantly evolving to meet client needs and lead in industry standards, there is a spirit of constant tinkering within the studio. The visual system behaves the same, always experimenting while being centered around the core of the company: to make make make.
↓
Some friends decided to start streaming Call of Duty. These aren’t the hardcore streamer type: they’ve got jobs, wives, babies, and bedtimes. Just typical guys hanging out. Average Operators.
I wanted to build a visual system that played into this duality — an everyday group of guys on the frontlines of “war” — by mixing army rank emblems and emojis.
(warning: high-res gifs incoming, page might take a sec to load)
↓
