#PlayBallsy
Spec campaign for Movember to get young men talking, and testing themselves, for testicular cancer.
We targeted gamers (68% of American adults), but to get their attention we needed something equal parts breakthrough and ridiculous. Something like creating testicle-shaped Xbox controllers as a shareable, hands-on reminder to check your balls for lumps and changes.
The controller lets you experience what regular and irregular bumps feel like and seizes gaming downtime to get men to check themselves down there. To have a chance at winning one you would need to complete a series of highly competitive and ballsy challenges in a variety of games.
Movember, if you're reading this, let's talk.
Created with Natalie Rojas
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