Pop-Tarts Crazy Good
Last year, a Pop-Tart sacrificed itself via a giant toaster on live TV at the Pop Tarts Bowl. The internet loved it, so we set out to give people more of what they loved.
Our campaign is the next chapter of Pop-Tarts iconic Crazy Good, dialing things up to cartoonish extremes through our bizarre “spokesmascots” — as they prepare themselves to be consumed in different “tarture tests”, and run into hungry folks out in the world.
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Made at le truc with:
Julia Neuman, CCO
Nick Kaplan, ECD
Juan Aguilar, ACD Art
Maddy Baldwin, ACD Copy
Taylor Nisbet, Producer
Vedran Rupic, Director (MJZ)
BUS —
TARTURE TEST: MAGNIFYING GLASS —
TARTURE TEST: TRAPEZE —
We even snuck in some hand-drawn type by 🙋🏽♂️ into the new Crazy Good lockup - inspired by typography from Saturday morning cartoons.
Stay tuned for an even deeper brand refresh and more mascot mayhem.
