Pokémon Happy Meal
The much-loved Happy Meal partnership with Pokémon is back, this time featuring holographic dragon-type cards.
So for the global campaign telling people that dragon-types are arriving at McDonald’s, we obviously created a kaiju-inspired film of a Pokémon causing a stir throughout a city — all in a unique mix of 2D/3D that borrows from the storied visual history of the brand.
Gotta collect them all while you can.
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Made at le truc + Leo Burnett London with:
Andy Bird, CCO
Evan Schulz, ECD
Daniela Gilsanz, CD
Juan Aguilar, ACD
Maddy Baldwin, ACD
Peter Williams, Producer
Hornet, Production