Hyphen

As culture becomes increasingly fluid, people become increasingly multi-dimensional. At The Community we call this the “Hyphenated Self”: the notion that people identify with and embrace a multitude of selves.

Our strategy team developed a unique methodology to pinpoint these self-identification patterns and we branded this research into a core agency service, turning thousands of data points into an engaging tool.

Made at The Community
Role: Creative Direction, Art Direction, Design, Animation

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